While many platforms fall into the trap of "Enshittification", Prime Lane stands apart by consistently delivering excellence, transparency, and care—just ask our customers on Google and Trustpilot.

? What Is Enshittification—and Why Should You Care?

Coined by author Cory Doctorow in 2022, "Enshittification" describes the slow, profit-driven degradation of digital platforms and services. The term captures a predictable pattern: platforms launch by prioritizing users, then tilt toward business customers and advertisers, and finally squeeze both sides to extract maximum shareholder value.

Think of platforms like:

• Facebook: Once a vibrant social network, now cluttered with ads and algorithmic manipulation.
• Twitter / X — rapid product and policy changes that prioritised revenue and platform control over consistent user experience led many to call its evolution a textbook case of enshittification.
• Reddit — commercialisation of APIs and changing moderation/monetisation policies that disrupted third‑party tools and community workflows drew intense community backlash.

This pattern isn't just annoying—it erodes trust, damages relationships, and makes people feel like they're being exploited.

Dictionary entries and public discussion have turned the word into a useful shorthand for the frustration many of us feel when products we love become harder to use and less trustworthy.

​What honest service looks like

Honest service is consistent, transparent, and human. It shows up on time, explains costs clearly, and owns mistakes without hiding behind automated replies. It adapts to the needs of each customer, because no two consignments or exhibitions are identical. Honest service treats trust as the primary currency.

 Prime Lane: The Anti-Enshittification Company

At Prime Lane, we've built our reputation by doing the opposite. We don't chase short-term gains at the expense of our customers. Instead, we've made long-term trust, transparency, and tailored service the foundation of everything we do.

Here's how we stay true to that promise:

• Custom-Tailored Service: Every shipment, every client, every project is treated with care. Whether it's a single crate for an art fair or a full-scale logistics plan for a gaming event, we adapt to your needs.
• Consistent Excellence: Our team is trained to deliver not just efficiency, but empathy. We understand the stakes—whether it's a fragile sculpture or a time-sensitive tech setup.
• Clear Communication: No hidden fees, no vague updates. We keep you informed every step of the way.
• Human-first support: real people answer questions and solve problems, fast and calmly.
• Customer Reviews That Speak Volumes: Our ratings on Google and Trustpilot are filled with praise for our reliability, friendliness, and professionalism. These aren't just stars—they're stories of real people who felt supported and valued. These reviews are the lived experience of galleries, artists, and event teams who needed a partner they could rely on. We use that feedback to get better, not to justify cutting corners.